I've lived in SoCal for the past 20 years and even though it's a hotbed for high school running the college and pro scene doesn't get much love. Here's why Mt. Sac is a problematic venue based on location, USATF, and the "running culture" here.
1. Home Depot used to host elite meets but nobody paid attention so they stopped.
2. The high school scene is bonkers but a lot that is due to the sheer population base and parents who live vicariously through their kids. Most of the the high school parents know don't care about the collegiate and pro scenes. They’ll rattle off their beloved son’s PRs from back in 5th grade and those of his top competitors but if you mentioned seeing Jenny Simpson they’ll ask if she’s still fat since because they thought you meant Jessica.
3. Arcadia Invitational and Mt. Sac Cross Country Invite are amazing, well attended meets with a lot of distance depth but see number 2. I haven't been impressed with attendance at the Mt. Sac track meet.
4. Oxy High Performance meet has decent attendance despite absolutely zero publicity. This year most people found out about it two days before the meet. The meet starts at 6 pm even though it lasts barely two hours. Meanwhile the OXY Invite and Distance Carnival run til midnight. LA traffic makes it difficult to get to many places before 8. This speaks about USATF logistics which inhibits media coverage and fan support.
Despite what LRCers may think about Centro and Mo, USATF can't get their ___ together to give advance notice and publicize a race between the OG 1500 champ and the OG 5000 and 10000 champ. If Tom Brady, LeBron James, Messi, or any other well known athlete was going to perform in a sports governing body sanctioned event, the fans in the area would know about it well ahead of time.
5. The Olympic Marathon Trials was another amateur hour demonstration. USATF expected fluid check in volunteers to pay for their $20 parking lot fee. On race day the course volunteers got a sack lunch befitting of a Title I free lunch program. Meanwhile NIKE RUN CLUB set up VIP seating with a nice spread for their hobby joggers at the starting line. USATF bequeathed volunteers with ugly ill fitting generic shirts that of course read, "USATF." The LA Times wrote three articles during the week of the trials and one on the results. But Ken Goe can pen three articles on Hannah Cunliffe's balky hamstring in one week. Other local newspapers had similar or worse trials coverage. USATF can find the time to send out incorrect edicts about uniform and sponsor policies but they can't get it together to send out targeted releases on the trials.
6. 2015 PAC 12 Outdoor Champs at UCLA. I saw
Jenny Simpson, Allyson Felix and maybe 200 other non participating/coaching spectators there. Many high school league finals have more parents spectating.
7. Eugene, Sacramento, and Des Moines have apparatuses in place to run great trials. LA does not and USATF is of little help.
8. Walnut is in the armpit of the San Gabriel Valley. It's 25 miles from downtown LA but it’s more like 35-120 mins away. Yeah that's right, in LA no one says how far another place is they say how long it takes to get there. Lots of two star hotels. Good luck finding anything decent within 15 miles which is 30-90 minutes away. If you want to be around decent restaurants, watering holes, nightlife, etc you’re gonna have to suck it up and stay in expensive downtown LA. I recommend AirBnB as an alternative.
9. Possible solutions
Get the high school kids involved to increase attendance. But USATF is and charge and MT SAC can't even attract non parent spectators to their own premier track meet.
There are a gazillion hobby joggers here in the land of social media and botox. Right now USATF can't even connect to the track aficionados here. What chance do they have connecting to people who adore Ryan Hall, wear hydration belts for 10Ks, and do yassos 800s at 9 min pace?
10. The good news is because of all the things I've mentioned and left out, people who do attend will be able to find good seats and parking. Can't wait to party with the BroJos and the rest of the LRC motley crew in 2020!