markschultz25 wrote:
I have a friend who does wedding photography, drone photography and video shoots. His wedding packages start at $2500 for an 8-hour shoot and $3000 for a 10-hour shoot.
What other relatively low overhead job pays those kinds of returns in a single day?
- First, he isn't getting those jobs every day. Ask him how often he is booked in a month, and what his overhead is.
- Photography is initially high overhead if you buy the right equipment. You need the right equipment to get good results and to be taken seriously.
- Not everyone can become a good photographer. It really is a skill requiring certain traits and is also rather technical. There is a bunch of stuff you will have to learn before you can become proficient.
- The market is flooded with photographers. Part of the problem is an abundance of affordable, reasonably high quality cameras. You can take a $2,000 Nikon or Canon, put it in Program mode, point and shoot and you will get decent photos; not great photos, not artistically inspired photos, but decent photos. So over the past few years a bunch of middle aged guys going through mid life crises decided to become photographers and now the market is flooded with average photographers willing to work cheap, all cutting each others throats (figuratively speaking).
- A current trend in wedding photography is rather than hire a photographer, the bride and groom buy a decent camera and have Uncle Harry take the photos in Program (Auto) mode. So rather than pay a photographer they get photos and a camera they can use for honeymoon photos, baby photos, graduation photos. They aren't getting great photos they would get hiring a seasoned professional, but they are content with glorified snapshots.
- It takes a lot of time and effort to build a client base and reputation. Just like any other profession.
- Want to do high end commercial, product or fashion photography? Plan to shell out around $200,000 for the proper equipment. You will need a medium format digital camera system that will set you back ~ $70,000 and clients will get nervous if you don't have at least two of them (one as a backup). Giuliano Bekor has around 8 medium format digital cameras and a collection of lenses; he shoots with either PhaseOne or Hasselblad. Visit his website at giulianobekor.com to view some excellent videos of life behind the scenes of a high end photographer. Oh, and just having all that expensive equipment and knowledge of how to use it won't get you into that world, you will need the proper connections (hint: can you say "Liberal Elite"? And it also seems to help if you are gay, most of the high end photographers are gay).
- The last part of the photographic process is Post-Production. You will either have to learn to do this yourself or pay others to do it for you. The going rates for high end post production people start at $100/hour. There are several software packages you will want in your toolkit if you do this yourself: PhotoShop, CaptureOne Pro, and On1 are the main ones. You will need to master at least two of these programs to get professional results.
If you are well known and liked in your local community and smart enough to learn photography fundamentals and some basic post-production skills, then you may be able to get a steady stream of work. But be prepared to get undercut by other hungry local photographers. Good luck.