This thread caught my eye and I think referring to Clean Sport Collective as an awareness campaign hits the nail on the head and helps expose the associated shortcomings.
First of all, I do think there is value in athlete's speaking out that they are clean, but that value is limited. That limited value is that it prevents the sport from pulling the wool over the public's eyes and saying "move along, nothing to see here." And that is a good thing.
But, when we look at the real impact of awareness campaigns in any realm, we have to ask ourselves if "awareness" is really the answer. As someone else said, how many athletes and fans are not aware that a problem exists. And pulling resources and attention to awareness campaigns instead of "real change" can actually take away from the end goal of the mission.
A classic example of this in another realm, with an ironic twist, is the Livestrong foundation. Since sometime around 2007, Livestrong has not given a dime to cancer research or anything related to finding a cure for cancer. Their mission is "Cancer Awareness." (source:
https://www.outsideonline.com/1904781/its-not-about-lab-rats
) Is anyone here not aware of cancer? So what purpose does this awareness campaign have? It's a PR campaign, and ironically in this case, a PR campaign that helped shield PED use. Whether that is the foundations primary purpose is up for debate, and that's a separate discussion. Worse though, it may have diverted a lot of resources from doing meaningful good in the fight against cancer.
But that brings me to the downside of awareness campaigns in general. They can be used to provide PR cover for people, without actually doing any real good. It's not as if these athletes with @cleansportco are subjecting themselves to additional voluntary testing or helping raise money for better testing, working with the governing bodies and wada to improve the system or making a pledge to serve a lifetime ban if ever caught. All they're doing is sticking a sticker on their hand. So, for a doper who has already lied by signing the license agreement and agreeing to abide by the WADA code and cheated by using PEDs, is it really that far-fetched to think they would make a "pledge" and wear a temporary tattoo that also reflected a lie? They've already lied and cheated so probably not. So while there is some limited value in creating awareness, these campaigns create artificial cover for dopers.
Also, having seen the folks on the @CleanSportCo twitter feed, and from some limited inside knowledge of the sport, I think it's possible a few folks may be using that as cover for their own wrongdoings. Keep in mind, if I had hard info on any of the athlete's I would have taken it straight to USADA and I don't, but I've heard a few rumors about folks who are rocking the Clean Sport tattoo, who may not be living what they preach. As an athlete myself, I've seen this done a lot more than you think, and Armstrong once again provides an excellent example.
So awareness has it's place, but I have to agree with Mac Fleet on this one. Is the upside of this awareness campaign worth the possibility that it's providing PR cover for a dirty athlete. And why not take the time and energy and create real change within the sport, as opposed to making tattoos.