This is all well and good. Now let me tell you how it actually works after 10+ years in this profession at a couple different mid-majors & couple different Power 5's (no, I'm not acting like this makes me the expert as there are obviously plenty more out there with moe experience, but a worth-while perspective). Collegiate athletics don't work like the real world. You tell your boss & sports info director (or potential boss/SI Director) this? One of two scenarios will happen:
1) You will never get that job
2) You will be railroaded and/or black balled if you already have that job
You don't seem to understand that collegiate XC/Track coaches' job description basically reads:
A) Don't diddle athletes
B) Bring happy kids in
C) Graduate happy kids
D) Stay within budget
E) Don't rock the boat (if that already wasn't obvious)
F) Don't diddle athletes.
That is it. Unless you are one of the select P5 schools that care (like, less than five...maybe throw in a few more SEC schools for good measure since the track team is tied to football), your job is to keep your head down & move along with the puppet strings. If you happen to find athletic success along the way...cool. But if you become a thorn in someone's side (like what you suggest, and no, they won't see this as a means of achieving the above as much as they *should*), your days are either numbered or you've just made your job much harder than it needs to be. As much as I AGREE with you in theory, in reality an updated web site is a HUGE battle that often isn't worth fighting given all the other daily battles in your 10 - 12 hour day. If you DO happen to get a quality sports info assistant or, more likely, intern, that means they are going to move up & leave you quickly. Given that, many coaches/recruiting coordinators have turned to social media that they have more direct control over. Now, we can debate the merits and or current quality of this, but everyone recognizes that prospects put more value on this than institutional web sites now...even if the parents don't. Yes, you can reasonably argue that parents *should* be catered to more given how dependent Millennials are on them...but a line has to be drawn somewhere, and honestly the less a parent is involved in the process, the more valuable that prospect is generally seen by college coaches. Remember that. Yes, even the NBN/Brooks PR/Adidas dream mile kids - I'm about to call half of them on Friday.
All of this illustrates a wider issue with the profession and why so many are leaving it altogether - at least for now. Walsh & Jason Dunn included (yep, he's moving back Virginia - deal with it...though probably not coaching). Ask Rojo why he left. You can ask a dozen more that are leaving the profession this summer from Dave Dumble at Arizona State to Eric Heinz at Northern Arizona (well sometimes it's for better prospects for spouses). High school coaches just aren't going to be hired because administrations don't want to take the time to vet them or train them. Of course they can learn & get the hang of NCAA compliance, operations & administration...it's not rocket science. But small schools like Wake aren't going to have the support staff in these areas to bother with track/XC...you're on your own contrary to what was suggested above. And head coaches aren't going to hire them because most of them want to actually coach...not be a "recruiting coordinator" or a gopher. But that's what their first job in college coaching likely will be to get their foot in the door at BEST. And most high school coaches don't ACTUALLY want to coach in college because they'll likely have to take a HUGE pay cut & probably quality of life reduction if they have families.
Basically, in my experience, those who coach collegiately do so because they either couldn't do anything else or didn't want to do anything else. That's the sad truth. Good luck to Wake...but let's be honest here folks.