I know this is off topic a little bit (not completely), but in the last several months my HS son and I have begun scouting some colleges where he might want to run. Some colleges, even those with some halfway decent programs shoot themselves in the foot with these big missteps:
1) Web site not well maintained. Even though most colleges have the same type of design, what those colleges (coaches) put into it (information) is important to recruits and their parents (and yes, you have to appease the parents during the recruiting process). The CC or track website is one of the first impressions a recruit has of your program. If you think that recruits should bend over backwards to accept any money from any school, then that is the wrong attitude. If you want to get the best of the best, then you'd better do some catering to those recruits. Some sites have team stats from 3 years ago but nothing since. Bad impression.
2) Often rosters have only a headshot of the athletes; no information. No recruit gives a crap what the athletes look like. They want to know times, right there. They don't want to have to look up in some other area (if that even exists) what times those athletes ran. Saves the coaches potential time too from perhaps fielding too many questions from prospects. If a 9:12 3200 guy sees that the best guy on the team ran 9:15 in HS, then they might be interested. If that team has 4 guys who ran under 9:00 and a few more under 9:10, he might not be.
3) Bios of athletes should include the noting of improvement whenever that happens. MOST college athletes would like to get better in college than they were in high school.
Those coaches who are making these types of mistakes are surely making others too with regard to recruiting. Gotta sell the program, and that includes making sure the recruits feel wanted. This is not a feel-good type of response. Everyone wants to go where they feel they are wanted. This is why I come to Letsrun on a regular basis.