Actually, evidence-based, peer reviewed research (2015) from Harvard Medical School, has shown highly cushioned shoes (HCS) are not better at shock absorbing. In fact, they slightly increase peak loading forces on the limb vs. traditionally cushioned shoes. So, any claims that Hoka absorbs shock better than another shoe are empirically false. And, there's probably a huge placebo effect – at best – when wearing HCS, giving the illusion they are better cushioned than other shoes. They truly are not. Case in point, it's been proven a person's neuro-muscular response is dampened and delayed when walking or running on a highly cushioned surface. To confirm, this causes peak loading forces to be greater. The story has yet to be concluded if HCS will cause a greater incidence of injury. For now, they’re the latest fad. Both Vibram Five Fingers and Sketchers Shape-Ups were sued over false claims “based on evidence†and lost, paying fines. Hoka, as far as I can see, has learned NOT to make such performance footwear claims. Instead claiming “excellent cushioning†without evidence, which, interestingly, is quantitatively misleading. The clock is ticking. It’s a matter of time before Hoka implodes!