different endorsement structures apply in different situations. In the US, shoe companies sponsor athletes directly, i.e. they receive a monthly check regardless of competition. International contracts work differently (making a generalization). The shoe company will sponsor the management--like Volare and Demadonna with Adidas)--and the management will use the sponsors money to provide training, medical, living expenses, and occasionally travel to the athlete. The athlete is the recipient of those services and collects 85% of winnings...no salary. Obviously the top 1% like Kipsang or Keitany receive a more direct endorsement (though Keitany lost hers after the Olympic pregnancy debacle). This might explain why "global" was listed instead of "nike." This also explains one more reason why Africans compete better...they don't get paid unless they win.