Nick wouldn't get any non-T&F fans interested in the sport, nobody outside of the very inner circle of "runners" knows who he is or gives 2 craps about him. You could put Usain Bolt on Dancing with the Stars or a reality show and it wouldn't get the Millrose Games more viewers.
Wasn't everyone on here just bitching the other day that the TV coverage of Millrose was so awful and that no one's interested in T&F anymore?
Looks like Nick could be the celeb T&F needs to get running back into everyone's living room.
That's a bad thing how?
Where Nick would be the most useful would be as a commentator for T&F.