adidas does it again with another heinous Boston Marathon jacket

I used to think earning the boston jacket was something cool for a runner. It was shorthand for being a decent marathoner. But then after awhile I realized that the jacket is tool wear for sure. Almost always a masters runner, almost always someone waiting for you to ask about their boston....

Changing up the jacket to that ugly-ass thing, does not mean repeat sales. That jacket will easily set the new record for the lowest sales. This has to be a joke, kind of a New Coke marketing plan, and they'll come out with the redesigned jacket after being told how ugly that one is.

adidasdontdoit wrote:

After last year's orange, this year we get purple.

And yet another stupid looking design

http://www.bostonmagazine.com/health/blog/2015/01/08/adidas-unveils-official-boston-marathon-2015-collection-jackets-shirts/

I appears that adidas just assumes with the captive audience, the Boston runners (especially the first-timers) will buy the jacket no matter what it looks like.

Thisss color isss lovely. It bringsss out the colorsss in my eyesss. Hopefully next year they will releassse a sssalmon pink jacket. It would be good for:

1) Visssibility

2) Match my blonde hair

3) Match my pink shoesss

Plusss I'll feel sssuper ssspeedy wearing it.

Roy G. Biv wrote:

adidasdontdoit wrote:

After last year's orange, this year we get purple.

And yet another stupid looking design

http://www.bostonmagazine.com/health/blog/2015/01/08/adidas-unveils-official-boston-marathon-2015-collection-jackets-shirts/

I appears that adidas just assumes with the captive audience, the Boston runners (especially the first-timers) will buy the jacket no matter what it looks like.

Thisss color isss lovely. It bringsss out the colorsss in my eyesss. Hopefully next year they will releassse a sssalmon pink jacket. It would be good for:

1) Visssibility

2) Match my blonde hair

3) Match my pink shoesss

Plusss I'll feel sssuper ssspeedy wearing it.

>> 2015

>> still making these jokes

Stonewall wrote:

Roy G. Biv wrote:

Thisss color isss lovely. It bringsss out the colorsss in my eyesss. Hopefully next year they will releassse a sssalmon pink jacket. It would be good for:

1) Visssibility

2) Match my blonde hair

3) Match my pink shoesss

Plusss I'll feel sssuper ssspeedy wearing it.

>> 2015

>> still making these jokes

Sssalmon pink for 2016.

May I do the honors of dropping a massive shit on one and filming it for YouTube?

xcrunner05 wrote:

And to the guy that bought a 2009 jacket without running the race, shame on you. Big faux pas.

Why?

Why??? I could say 'just because' or that it is the same rule that you don't wear a band's tshirt when you go to see that band. But the real reason is you don't buy a shirt or jacket for a run because you think it is a cool shirt. You earn that run shirt by completing that run. I'll guarantee you that if I show up in Boston and don't complete the run, there is no way in hell I'm EVER putting that shirt on. Ever.

T-J-R wrote:

Why??? I could say 'just because' or that it is the same rule that you don't wear a band's tshirt when you go to see that band. But the real reason is you don't buy a shirt or jacket for a run because you think it is a cool shirt. You earn that run shirt by completing that run. I'll guarantee you that if I show up in Boston and don't complete the run, there is no way in hell I'm EVER putting that shirt on. Ever.

I wear gear from races I've never done (or didn't do in the same year). My former sponsor gave me unsold merch once upon a time. The merch doesn't say finisher on it. Yes, people will occasionally ask if I ran a particular race, and I just answer honestly, "no, I did not, but I like this shirt."

And not to pull the real runner card, but serious runners don't care whether they or anyone finished a race. Wearing a jacket for a race you didn't run is actually pretty similar to throwing out your finisher medal. Two sides of the same coin: both indicate that finishing a race is not something you consider an accomplishment.

Nobody said finishing a race or not finishing a race is important. What's important is you don't wear race apparel for a race you haven't done, whether it says finisher or not.

While I would never do it, I can see why someone MIGHT wear the shirt from a race they signed up for, but didn't finish for whatever reason. This guy bought a jacket from a race he never signed up for and didn't even attend. Go buy another jacket with the same colors if you think it looks cool.

And not to pull the real runner card, but I've never cared about a finishers medal since I never consider just finishing a race an accomplishment. Totally irrelevant comparison.

xcrunner05 wrote:What's important is you don't wear race apparel for a race you haven't done, whether it says finisher or not. Go buy another jacket with the same colors if you think it looks cool.

I had no interest in the jacket until I read your post. Now I'm going to buy it and wear it every day just to get you all worked up. I'll even tell people who ask if I ran it, "Yes. Yes I did." However, I have not. I will then post about it to ensure you are aware of this behaviour.

xcrunner05 wrote: What's important is you don't wear race apparel for a race you haven't done, whether it says finisher or not... Go buy another jacket with the same colors if you think it looks cool.

This is one of the funniest things I've ever read here. Either the "official race merchandise" is a big deal or it isn't. To some people, it's very important, which is why they line up to buy their Boston jackets and then wear them every day for the next month. To others, it's not important at all, which is why they don't buy the official race gear, and have no qualms about wearing official gear that they happen to obtain randomly.

Matt Pelletier > BAA any day of the week.

Anthony

xcrunner05 wrote:

What's important is you don't wear race apparel for a race you haven't done, whether it says finisher or not.

Why?

Jack of all Trades wrote:

xcrunner05 wrote:

What's important is you don't wear race apparel for a race you haven't done, whether it says finisher or not.

Why?

Because you can't wear the shirt/jacket unless you ran the race.

Now I realize who the better club is for marathons are.

Anthony