Flotrack Nets $8M Financing Deal

agc5k wrote:

Most likely they will take the infusion of cash to expand the company: hire more employees, supply more frequent content, film more workouts, provide live coverage of more races, maybe even show live workouts weekly like "Galen Rupp crushing 20x400 in 58-59 with 1 min rest at 930am Tuesday".

Quality of broadcast , expanded content , purchase of better equipment , hire talent, it will elevate them to one of the premier niche sports web broadcasters in the world.

Its a good/smart move to get to the next level.

It they execute , they will eventually be bought by one of the big broadcasting companies and yes walk away with a boatload of money.

Flotrack IS most likely making money. Surely Flocasts is.

For a few of the bigger meets in April, the video viewership reached 10k+ while still restricted to only paying customers. If you assume that most of the subscribers had gotten around to watching those videos, we can peg the 10k viewers as 50-80% of the user base.

So @ 50% user base, Flotrack has 20k subscribers.

At 80%, Flotrack has 12,000 subscribers.

Dropping in $15 a month, you get a range of revenue of 180k - 300k 6 months ago. They do have consistent growth, especially during the domestic season, but I'd imagine slower subscriber growth from June to September because there are no draws other than their originals.

Revenue is decent for track wrote:

For a few of the bigger meets in April, the video viewership reached 10k+ while still restricted to only paying customers.

Flotrack doesn't show how many live viewers it has.

The most live viewers I've seen for a free track meet on the net is 5000. USATF.TV had some big meets free this year and they got 2000 live viewers. Start charging and the numbers will go down.

The market is people paying to watch their relatives run.

If you are counting Flotrack's own "view" count for anything especially live videos I think that is a mistake. Flotrack has a video linked to on the homepage. You click through to it. It then says, "subscriber only". The view count goes up. You are not a subscriber and you did not watch the video. The view count could go up by 2 for all that we know. It's an internal number.

On the other side of the coin, not every suscribe would watch every video.

Who said anything about LIVE viewers? "Video viewership" is not a live stream. In fact, the video is separate from all of the users who did watch the meet LIVE, so it would really be an additional number.http://www.flotrack.org/coverage/251674-Brussels-Diamond-League-2014/video/750958-Evan-Jager-American-Record-80471#.VAuKsGRdVH8

On the other side of the coin, not every suscribe would watch every video.

I said 50-80% would watch videos.

Lastly, this doesn't include video advertising revenue. Flotrack has a standard 30 second commercial that runs ahead of each video.

one more thing, I'd say Flotrack has a few business lines that make it favorable in comparison to Letsrun from a profitability perspective.

LR has a larger audience but from what I can tell, terrible ad conversion/placement, and probably a so-so revenue (but good for a small operation).

LR could probably increase revenue 3-4x by doing direct negotiations with running advertisers-- right now, I'm getting Google AdChoices. Lastly, some sort of affiliate program. Since LR already has the traffic, they could monetize by having discount shoes etc - items that runners need.

With the $8M expansion into social media, Flotrack will easily will has a $100 Billion valuation by Rio 2016. Just look at how social media has usurped Ukraine, Crimea, Syria. Iraq, Egypt, Libya, and Tunisia. Flotrack is in the process of destroying NBC, EPSN, and Fox Sports. By the end of 2016, Flotrack grass roots HD 8000 coverage on IPTV will dominate sports broadcasting worldwide.

Guess that means they are unprofitable?

LetsRun.com - profitable from day 1!

-Rojo

PS. Actually never mind. We have it all wrong. I'm going to call Weldon. We should become unprofitable so we can get $8 million.

Investment bankers who find this page via google who know nothing about LetsRun.com, please realize our traffic is twice that of flotrack and we'll sell 100% of the website within 24 hours for 8 million. You can have it all - not just a part and I'll work for you for free for a year.

Please email me at

robertjohnson@letsrun.com

or call us via the contact page and the site will be yours by Monday.

PPS. Does this mean their employees will now get to say in hotels on the road instead of couches?

OldPolarBear wrote:

Over the years of visiting both sites, I've noticed that BroJos have rarely passed up the opportunity to snipe and snark about Flotrack. Flotrack has largely ignored letsrun, as far as I can see, and pursued their agenda of promoting the sport on the grassroots level. Manzano, BMart, and others have all benefited from Flotrack exposure when sponsors looked the other way. Brojos come off as haters, honestly...

This was an entertaining thread related to the above. If they largely ignore lr, then that would be the reason why.

FT is the leader of a new and exciting era in sports broadcasting. Pro leagues want fans to create virtual fan clubs with family and friends streaming live video from the stands and spraying 50MB imagey from their iPhones.