I wonder how much she got from Oiselle. From her blog it seems like it can't be much...
http://www.karagoucher.com/why-oiselle/
"A couple of days after leaving Seattle, I got a call from Sally. I was ready for an offer. I knew the company was small and the offer would be smaller than others, but that was OK. I loved them, I was ready to hear the terms of the contract. But to my extreme disappointment Sally said she couldn’t make me an offer. Oiselle just doesn’t have the financial resources or freedom yet to compete in the same arena as the other companies. She said she is a couple of years away. She wants to be my friend. Oiselle loves me, but she cannot make me an offer."
"She listened to us carefully and a couple of days later she made us an offer. It was non-traditional and unconventional but just maybe it could work. Adam and I asked our financial advisor if we could live on this offer. After careful consideration he introduced a new word to our vocabulary – BUDGET – but gave us the thumbs up."