There was another thread about competitor "let the market decide".
Plenty of other races are not giving back to pro athletes. What about Susan Komen races? How much of that money goes to pros? How much of that money goes to research?
What about the Nike Womens Half Marathon's that are popping up everywhere? Are they giving back to the elites? They're charging $175 entry after all.
There is a big market for obstacle races (though mudder, warrior dash, dirty something etc.), they're not giving anything back.
If competitor is to blame for anything, then maybe for being misleading and changing their policies, but there is nothing wrong with trying to maximize profits.
SAMSUNG doesn't invent phones to do good, they do it do they can earn money.
THIS is what America is all about.