One more attempt:
What I have done requires work. That work is not "hard", but it is work, and it has taken me years to arrive at this point, at which it is not hard. Neither is it "easy", as is implementing standard portfolio theory. Building "the appropriate" diversified portfolio and rebalancing now and then is easy--in fact, its being "easy" is one of its most oft-touted virtues.
The work I put in is not hard, but it neither is it easy. What is easy is achieving the result of beating market returns by putting in that work. No, the work required is NOT synonymous with the return achieved, the return is proportional instead to the risk profile selected as a result of the neither hard nor easy work.
Over the past year and a half the ranges have been in my favor, and I have been able to select the lower end of the risk spectrum and still beat the markets. That is the sense in which beating the markets has been easy.