two bills wrote:
My point is, if your viewer watches for just 1 minute and moves on, but he notices a field full of runners in Nike gear, the impression is made. That's what marketing is about--standing out from the crowd.
Barakus Obama wrote:
Wrong, the only moment he would actually see what gear they use is when they show each runner before the start. During the race you can't see if its Nike or Asics.
Exactly. Two Bills, I think you have it backward. If a mildly interested sports fan sees 10 east African guys in matching gear running laps, he changes the channel. He doesn't know or care that they were all in Nike or Adidas gear.
If the same guy actually watches to the end of the race to see if Kenya beats Ethiopia, if Canada beats the USA, if yellow jersey holds off gold jersey, maybe he finds out that Nike is behind a maniac like Kemboi and Adidas is behind a beast like Rudisha. But first he needs to watch.
RunWild wrote:
I can say this right now - it will look much better on Nike if every athlete is wearing the same colour shoes than if they are dressed exactly the same. People will not turn off the TV because they can't tell the competitors apart, yet, they will notice that bright neon green or baby blue on 75% of the athletes shoes.
How Nike could sell more stuff wrote:
I agree about Nike putting them all in the same color shoes, like at the Olympics with all of the Volt shoes. Give the athletes distinctive singlet so you can tell them apart, but with the same colored shoes, everyone can still tell they run for Nike - or at least people who care about that sort of thing.
Totally agreed. A pile of matching shoes is actually pretty good marketing because of course everyone decides they need to know about it and want the same thing.
A Duck wrote:
Nike knows there is one marketable runner in the world, and that Puma has him.
Oh, god. It was only a matter of time until A Duck came along and said something stupid.
rollinginthegrass wrote:
This is nothing new. Every year the shoe companies have new kits that they outfit their elite runners with. Why does this bother you?
If you're going to sit at the grownup table please pay attention.
rupp-certified saladbar wrote:
Oh, god. It was only a matter of time until A Duck came along and said something stupid.
And your list of marketable runners includes?
I bet if they offered elites custom singlets for $10, most would do it because it's fun and makes them stand out.
Still distinctive, and everyone would look at and talk about how they like nike's singlets , which obviously transfers to where they will look for singlets and running clothes to buy.
For "brand identity" or such bullshit, they could only offer singlets with a gigantic Nike swoosh on the back. That still allows customization.
Honeysuckle wrote:
For "brand identity" or such bullshit, they could only offer singlets with a gigantic Nike swoosh on the back. That still allows customization.
I think you are on to something with this, put a big swoosh on the uni, but let the athlete customize their own swoosh. national flag designs, club team designs, something like that (Hell, put a big L and R with a small "ets" and "un"). Something to break up the monotony.
30th Avenue homey wrote:
And your list of marketable runners includes?
Symmonds, Farah, Felix, Lagat, Willis, Leer. Just off the top of my head