Well, let's be sympathetic to Stewart for a moment. Obviously he views himself and the Diamond League as the last bastion of amateurism, holding the line in the face of capitalism's colonization of every last niche in the sport. Tatoos on athlete's shoulders! I mean ca maaaaaahn. If he doesn't hold the line with Symmonds, pretty soon every athlete on the track will be a walking ad consortium, proclaiming his or her fealty to a corporate sponsor.......
Oh, wait. When I search "Diamond League" on Google, what comes up?
http://www.google.com/#q=diamond+league+track&hl=en&biw=1267&bih=606&fp=1&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&cad=b
Samsung Diamond League
When I do a Google image search for "Diamond League," what comes up?
http://www.google.com/search?q=diamond+league+track&hl=en&biw=1267&bih=606&bav=on.2,or.r_gc.r_pw.r_qf.,cf.osb&um=1&ie=UTF-8&tbm=isch&source=og&sa=N&tab=wi&ei=ybsBUOroNojW6wH498DtBg
You don't have to scroll down through the photos very far to find the Nike swoosh on athletes numbers.
Memo to Ian Stewart: This isn't about integrity--your integrity or the integrity of your sponsoring organization. It's certainly not about an idealist trying to hold the amateurist line against craven entrepreneurial athletes like Symmonds. It's about money, power, and control. Specifically, it's about you striving by any means necessary to maintain control of the corporate honeypot in the face of athletes who are trying to make a living. You helped sell out your sport to the corporations years ago. You bought into the neighborhood, as it were. Now more people are clamoring to be let in, and you've decided to scapegoat the ones you adjudge most dangerous.
You've lost your soul and don't realize it.