Can be used for evil, or for good. Free choice. It would be cool to set up the finish line to tweet the unofficial time as each runner crosses. Heck, tweet each lap. Or use text messaging. Then the cell providers would fall all over each other vying to be the official sponsor of the trials.
Wait a minute! As I was posting my comment, the comment preceding mine was about Beach............TWITTERING!
Shoot me in the head, right now.