The guy has been stringing together wins for a few years and just took the USA XC title. Put that up with his 8k title and his BUPA run and he is the feel good story of 2011-2012.
He has no shoe contract and, as far as I know, has no coach. I doubt most people even know his name or would recognize him on the street.
Oh and people will discredit his wins by saying the fields were weak but you can only race your competition.