I think for myself (and perhaps for others) this hits close to home. Before I had to give way to achilles injuries turning me from a competitive runner into a recreational biker I had two goals left to accomplish. I never ran a marathon and I wanted 1. Run one under three and 2. Win my favorite local road race one last time before I had to hang it up. Knowing I was on borrowed time, I failed to accomplish either of them. I've always been one of those runners that probably knew more about my competition's times then perhaps they themselves knew. I had a teammate in high school that ran a marathon. You figure the accomplishment of completing the marathon as an 18 year is an amazing feather in one's cap. The truth was he ran 4:15 and finished with a female alumnus of our school. Some 15 years later, I saw him in a grocery store. He asked me if i was still running and I told him I was attempting a marathon. He recounted his marathon and went into detail about his 3:15 marathon. I thought, well, it's been 15 years, perhaps his memory is a little fuzzy. Then he went into detail about his 1:15 for the first half. Okay, he couldn't run one half in 1:15, let alone a split. I lost a lot of respect for him that day. Look, there's things that we as runners would have loved to accomplish. I wanted badly to be my district's 3200 meter champion (3rd) 1500 under 4:00 (4:03) 10K under 32 (a handful of high 32's) I ran three half marathons and the last two races I ever ran were 1:18 and 1:27, the latter being Seattle finishing back to back to back 7 minute miles and getting passed like no one's business. I was a pretty decent runner. But it insults everyone with honest results to fabricate this. Moreover, what if I did accomplish a sub 3 hour marathon? Additionally, if I came on here and conned everyone that I did, I'd still have to know in my own head I most certainly did not accomplish this. I am sorry, I honestly just discovered the New Yorker article today.....I've come across many runners that have tried to pass off times they never ran....and tried it in a room full of runners....and runners are some of the most anal individuals. In some of my training runs, I recall a 7.5 miler where I probably had no less than 30 checkpoints. Did Kip actually think in a sport full of bean counters he'd snow people?