USOC should have Congress re-write the laws which created USATF and split out Hi Perf & LDR into a separate company with it's own CEO. A portion of the profits from the Hi Perf company would be fed back to USATF to sustain programs exactly like NCAA schools use football and basketball to fund Olympic sports and Cheer squads.
Hi Perf would have it's major offices in the television, media, sports, motion picture, recording, and porno capitol of the world, Hollywood, California. Hi Perf would hire a 100% new staff of proven large market and major BROADCAST network professional TV personalities, technicians, and executives. Getty Images, the official photographers of the IAAF, should be contracted by USATF as the official photographers.