Forget prize money.
Just put in a sincerely good effort on putting on a good local race with the aim of promoting the sport locally.
Prize money for the most part just brings in the arrogant elite types who always and I mean every single time, tell the race director, (who is usually in the middle of trying to straighten something out) he wants his dough and has to leave early.
They always gotta leave early.
I remember overhearing someone make a comment to an out of town elite woman who came to out small town for a little money
"Oh you came to this place this morning just for a little grab the cash and go huh?"
Forget prize money..leave that to the NYRR type clubs.
All racing is local.