Live coverage is necessary for a sport to survive and reach new markets. The false start rule absolutely kills live coverage. It should be one-and-done. High schoolers can go entire careers without false starting because of the one-and-done rule, and I have no reason to suspect that professional sprinters should be more inept than high schoolers. That's not the only change that needs to be made if track ever wants to attract casual viewers to broadcasts, but it's the most obvious at the moment.