Rupp is right where I'd expect him to be. Some people seem to lack some context for his accomplishments. His Olympic 10,000 was the fastest ever by an American. Next to Bekele's win this year, I'd say the previous greatest 10,000 performance was when Lasse Virén fell in the 1972 race, only to get up, catch the field, and win in world record time of 27:38.
An American college kid running a time that would have been good enough for not only gold but a world record in 1972, and top ten in any other year, is clearly in a different league than anyone else in the NCAA right now. The fact that Rupp was in the most competitive 10,000 in Olympic history should not take away from his performance. With a PR only 20 seconds off the American record, he should have a decent chance of breaking that next summer.
American Men's Olympic 10,000 performances since 1964
27:36 Galen Rupp, 13th, 2008
27:46 Abdihakem Abdirahman, 10th, 2000
27:51 Frank Shorter, 5th, 1972
27:52 Abdihakem Abdirahman, 15th, 2008
27:53 Mebrahtom Keflezighi, 12th, 2000
28:13 Jorge Torres, 25th, 2008
28:14 Daniel Browne, 12th, 2004
28:24 Billy Mills, 1st, 1964
28:26 Abdihakem Abdirahman, 15th, 2004
28:29 Todd Williams, 10th, 1992
28:34 Pat Porter, 15th, 1984
28:38 Garry Bjorklund, 13th, 1976
29:09 Bruce Bickford, 18th, 1988
29:20 Gerald Paul Lindgren, 9th, 1964
30:14 Tracy Smith, 11th, 1968
30:26 Thomas Laris, 16th, 1968
30:42 Gilbert Ronald Larrieu, 24th, 1964
31:40 Van Nelson, 28th, 1968