I love that Toni is passionate about the sport, and he also benefits financially from it being on TV and getting good ratings.
However, thinking that some kid is going to see anyone from Alan Webb to Ryan Hall and get off the couch is just not feasible. Especially when it often comes (obesity) from the parents down...so getting them involved often in charity types of events is actually a way to mobilize the masses. Nevermind that it is more people like Oprah & Karno who are the "heroes" to this crowd.
Running, and to that point racing, is a participatory sport. It puts you outside on the weekends, races, long runs, club functions etc...You don't see people racing to the supermarket to load up on food and have a Boston Marathon party (the general public and not LR Message Boarders)
He talks about the apogee of the sport in the early 80's before the influx of africans into the distance scene in such great numbers along with the decent media coverage. That was before the true boom of cable TV and sports. Regional sports networks were growing, a company called ESPN would put anything and everything on TV that was sport and MTV still showed actual music videos.
It doesn't help that for most part our runners aren't running faster than they were in the early 80's, (i.e. my rambling post on the Abdi Marathon thread about how most of the top 30 all time US marks are from the 80's and before)
Now, football controls the landscape with Golf, MLB, NBA, NHL, Poker etc following in their footsteps..
Running, like cycling and some other sports isn't the most watchable sport on TV, waiting 5 hours for an attack in Le Tour or watching a 10,000 on the track can be worse than watching paint dry. It's no going to get the middle americans anymore because they lack a connection to it. They know what its like to try and hit a fastball, get to the green in 2 or hit a 3pt-er, etc..
The big thing for 2009 for quite a few local and regional events that may have been able to draw some quality fields in the past will be to just have their sponsors pony up the cash to support the event. A lot of mid-tier events could be by the wayside in 2009 and once they go away, rarely do we see them return.
As for the charities supporting the sport, I would think that a group such as a TNT has quite an impact on the bottom line for the endemic companies. Every couple months they send hordes of new runners to stores for shoes, clothing, GPS, Nike + you name it...they are the big consumers
I'd love to see the RD's have a positive impact on helping grow the sport, but people don't go from the couch to racing, its a process, if events aren't accessible and have that closed type of mindset that was scene in the 70's & 80's for the most part where a 22min 5k would put you close to last, the sport will collapse on top of itself...coming from the event business, I don't think its the RD's responsibility to do this, rather they are in business to be profitable and will grow their event by any way possible..communication between events, yes...too many wanna-be big events on the same weekends or close by will cannibalize the fields, even here in CO (see Garden of the Gods/Rocky Mtn Half, etc)