Wejo, you should know this:
Why does USA Today call the FedEx Orange Bowl the "FedEx Orange Bowl", but the LaSalle Bank Chicago Marathon just the Chicago Marathon?
Because the Marathon's lawyers haven't gotten on the stick and sent a nasty letter to USA Today pointing out the mistake.
Usually this stuff is ignored in all fields until someone with an interest starts a campaign of empty threats. Generally publishers comply with the empty threats. I know letsrun.com complies out of a sense of righteousness, and throws empty threats in the face of the threatener.