"Runners. Yeah, We're Different." Adidas Ads - survey

1) Have you seen any of these ads before? (They ran in '99/'00)

No

2) Which ad(s) is/are your MOST favorite(s) and why?

1 (naked guy) cool, good-looking guy

2 (nipple) cool, good-looking guy

8 (creek) cool, pretty picture

9 (San Fran) great stride, pretty picture

3) Which as(s) is/are your LEAST favorite(s) and why?

3 (vaseline): too mundane..so what? picture not pretty

4 (pee stop): hate this one! gross!!

5 (pregnant woman): hate the type A woman type

6 (doctor's office): creepy and lame

7 (nose): ewew..I never do that

10 (running in line): so what? picture not pretty

11 (bank): pretentious guy...why trying to stand out? picture not pretty

4) Could you easily tell what the product is?

Yes

5) Can you relate to the ads?

Yes

6) Do you think the ads are funny?

Some...but others are too cliché (vaseline) or gross

7) Can you relate to any of the situations portrayed in the ads?

Yes, except pregnant, pee & nose stuff

8) How do you feel about Adidas running shoes?

Never tried them, but would like to (Fam!!)

9) Describe what kind of runner you are (high school, college, recreational, elite, etc.).

Recreational. Started running late.

10) What is your age and gender?

F, 40

1. No

2. 8... I like running through water and on trails

3. 1 and 4. Totally inappropriate. I don't want to see a guy's ass or a woman taking a piss (or shit). Total turnoff.

4. No.

5. I can't relate much at all because I try not to make a fool/ass out of myself in public.

6. Not in the slightest bit.

7. See number 5.

8. I've never worn Adidas.

9. college

10. 19. Male

Damn you're an idiot Stephanie.

Todd Williams, Pete Julian, a young Jen Rhines, and Tim Culpepper before he joined Galen & Ritz at the swoosh.

1) Have you seen any of these ads before? (They ran in '99/'00)

Some of them.

2) Which ad(s) is/are your MOST favorite(s) and why?

There are one or two that I find tolerable. Perhaps the one running up the hill next to the trolley car is the least offensive.

3) Which ad(s) is/are your LEAST favorite(s) and why?

Well, there's the girl excreting next to the tree, and the guy blowing mucus out of his nose. Was there anyone vomiting? If not, how did the company miss that?

The whole campaign disgusts me. Runners come across as creepy, self-involved twirps who flaunt their flouting (I just came up with that juxtaposition) of social norms.

4) Could you easily tell what the product is?

No. Just something for creepy runners.

5) Can you relate to the ads?

I recognize my younger self in a couple of them, and I recognize other creepy runners in others.

6) Do you think the ads are funny?

No.

7) Can you relate to any of the situations portrayed in the ads?

Of course.

8) How do you feel about Adidas running shoes?

Don't care about them.

9) Describe what kind of runner you are (high school, college, recreational, elite, etc.).

If I were categorizing myself for a less critical audience, I'd say "formerly elite." Here, I'll just say that I was well under 30 for 10K and well under 2:20 for the marathon.

10) What is your age and gender?[/quote]

49-year-old male.

2) 1 is a perfect shot. He really looks completely oblivious. Same with 5. 4 is actually quite funny and really shows just how different a world we live in.

3) 2, Do any competitive runners really band-aid their nipples? 6, I'd be ashamed to frame my bibs like that, because that means that you're doing it for the attention or other people, not yourself (the opposite of what these ads seem to convey). 7 is a bit too graphic; plus if that woman was standing that close, the runner is just rude, not an image that I agree with at all.

4)Yes

5)Yes

6)Yes

7)Yes

8)They're not for me.

9)post-collegiate

10)24/m

txRUNNERgirl wrote:

1) Have you seen any of these ads before? (They ran in '99/'00) yes

2) Which ad(s) is/are your MOST favorite(s) and why? snot rocket - most frequent

3) Which as(s) is/are your LEAST favorite(s) and why? stroller mom - just not a fan of stroller running

4) Could you easily tell what the product is? yes

5) Can you relate to the ads? absolutely

6) Do you think the ads are funny? yes

7) Can you relate to any of the situations portrayed in the ads? absolutely

8) How do you feel about Adidas running shoes? love them - still run in supernova '98s

9) Describe what kind of runner you are (high school, college, recreational, elite, etc.). postcollegiate

10) What is your age and gender? 24 male

just to add, the classic supernovas used to come with a mini booklet full of those ads. there's one at the laundromat, another with an old man and bandaids, and others that escape my memory right now.

My favorite is the one where they're running on the one foot wide patch of dirt next to the road rather than on the road itself. I do that constantly.

I don't like the snot rocket one. Never done it, never met anyone who has done, and I think it's pretty nasty.

1. Only on here

2. Don't like any of them.

3. They aren't classy at all.

4. In a few of them I can. Not most. For example, when the guy is taping his nips, is that a band aid ad?

5. Yes, to a couple of them.

6. Not at all. I think they are very immature.

7. Yes, especially the stretching one.

8. Ran in a pair of Response once and got serious blisters. Never ran in another pair of Addidas.

9. Recreational, weekend hack.

10. 41, bar brawling male whore.

1) No.

2) 9. Awesome running up SF hill.

3) 7. Too gross. (Too real?)

4) Yes, at least from the logo.

5) Yes.

6) Undecided.

7) Yes.

8) A little stiff for me. (And isn't it "adidas"?)

9) Competitive for my age.

10) 51/M.

1) Yes!

2) At the time they were in print, #3 because I had a huge crush on Pete Julian. Now, #1 because it is inappropriate

3) #11, looks way too staged, the others look candid

4) yes

5) yes

6) yes

7) yes

8) never worn a single pair

9) elite

10) 27F

1) No -- thanks for sharing.

2) 1 -- gets your attention, but is done in good taste

3) 6 -- I hate people who frame their bibs

4) Fairly easily, sure

5) Yes.

6) Sure, funnier than most.

7) Yes.

8) Never worn a pair -- I associate them with soccer and golf. I have friends who have had success with them, so I guess I have a generally favorable impression.

9) Recreational (6x/week; 55 mpw).

10) 33, M