For the record, it's not just the stars that are getting paid. $2.8 billion is a lot to go around - I'm on track to receive a few thousand despite having never qualified for NCAAs and not competing at a P5. I don't think the allocation has been unfair, if that's what you were getting at rojo.
That said, I was also firmly in the bucket of a potential cut in college (scholarship athlete, a couple all-conference finishes, but no wins and no NCAA qualification), and I would be pretty upset if this was going through when I was competing.
Ultimately, it comes down to the transactional nature of higher education in general right now. Students don't go to college to learn, they go to college to upskill to land a good job, because nowadays you need a bachelor's to do anything besides manual labor. Institutions don't work to provide an education for students, they work to provide them with skills - even liberal arts degrees these days are glorified job training programs.
Throw on the amount of money being exchanged (one student represents $300k+ of revenue for a large private university, while a college degree represents millions of career earnings to a student) and the relative importance of something like a revenue drain sport drastically goes down.
Colleges offered those programs because students cared about enrichment, and vice versa - replace that with soulless career development and the only sports (and athletes) that matter are those that can make money - and in cross country and track the list of athletes that can actually make money is pretty short.
I'm not sure what the solution is, because it's not like colleges are really acting against their students' wishes. It's easy to blame it on "evil, money hungry administrators" but the truth is that the student body as a whole WANTS institutions to focus all of their resources on providing them with skills and career opportunities, because of the desperate need for a college degree in almost every desirable field. Cross country and track are essentially the equivalent of doing a minor in dance or medieval studies - enriching, educating, and valuable for personal growth, but NOT valuable from a career perspective.
A suit like this is just the final result of years and years of undervaluing personal development in favor of human capital in higher education (which itself is the result of years and years of undervaluing the same things in society as a whole).