Why won't Milesplit say "Nike" or NXN or NXR?

The Nike events are very tight with Athletic.net/Runnerspace. Milesplit does not want to honor their competition.

Milesplit sucks

Because they’re petty

I assumed this is the answer but I don't really know. It's lame for sure. But athletic is beating them up on everything except actual coverage. Maybe they should just abandon meet entry hosting and such..

A few years ago, milesplit wouldn't let anyone do any coverage at all of Penn Relays because they lost the coverage rights. Now this Team Nationals crap. They are petty.

sounds about right. stupid ass platform shouldn't exist

The athletics trifecta exists between Nike, USATF and the University of Oregon. What is good for one is good for all.

Runnerspace finds its clause under that U of O umbrella. Ross Krempley is a past "web guy" like Erik at LRC but now is in possession of his own video equipment (tectonic shift in his world). Athletic.net was acquired after Flotrack acquired Milesplit which I stand by as the worst possible decision that could be made at the time.

People who work on the sophisticated levels of Engineering can tell you exactly what Milesplit is -- a hacked together piece of crap.

The TFRRS guys have a better foundation with regard to science and engineering (for a couple of Richie Rich Tufts grads) but their product has had its limitations too. For a while, unbeknownst to the NCAA, the web page and layer of programming over the database was embarrassing. They had to bring in several others to help make the website more efficient.

Overall, the internet of running lacks for the same reason the pros lack - because there isn't any money to be made.

It IS petty- all the hate for the company that provides us with a true national championship, both team and individual, is astounding.

Jason will come on here and clarify. Jason, what gives?

Could be contractual with NSAF.

Also, entries came out... Nike is 1000 x more exclusive with much more difficult standards. Didn't realize New Balance was such an open meet. You have to sub-11 in the 2 mile or sub-4:56 in the Mile to race Nike, but at New Balance you can run 11:10 or 5:05.

At least "NSAF Nationals" isn't as artificial as "Team Nationals," but yes, still bad, and a sign of some combination of pettiness and weakness. If they need to spin even the names of events, I find it hard to trust the objectivity of any of their coverage.

It may or may not be petty.

I have noticed that in certain naming conventions, sponsors are sometimes not mentioned in journalism.

An editor (whom I forget the name of) many decades ago, once wrote something like, "There is a line between journalism and promotion, never cross it."

Meanwhile, it is nearly impossible to not write, "Climate Pledge Arena" when referring to the hockey and potentially basketball arena in Seattle, home to the Seattle Kraken of the NHL.

However, I have seen instances of something like this: Save-on-Foods Memorial Arena where the journalist writes, "the game took place at Memorial Arena."

The thing there is that the title sponsor's contract could run out and some other business may buy the naming rights for a term. In Vancouver, this has happened with the Vancouver Canuck's home building.

Was GM Place (General Motors) and is now Rogers Arena (Rogers is a wireless company). They also have the Edmonton location "Rogers Place." This is where the Oilers play.

In Victoria, BC, there is the Royal Victoria Marathon. That is the original and current name, but there was a spell where GoodLife Fitness was the title sponsor. It would be simpler just to write Victoria Marathon....

If Nike sponsored the national championships (of any sport), a journalist can write, "national championships" and skip the Nike part. It is ethically alright and certainly journalistically speaking keeping the standards of journalism separate from promotion.

I am okay with that stylistically speaking if it doesn't read awkward-like.

And also, if there are two competing national championships in the same sport like the high schools, then having the respective title sponsor would be a less awkward thing to do and would identify the event better.

Now, in the rare instance, a brand refused to advertise in a specific publication or had a legal tango and said so in writing, then no one should owe that company branding in journalism.