I follow the sport pretty closely and am a fan of athletes at all levels but your first sentence makes no sense to me. Is L&L a thing you only watch on your phone? "L&L took over LR and as such, people forgot about Champs XC." What?
If you aren't talking about NXN or Footlocker, I have no idea what is going on here. Fax?
p.s. The people who put it on and the kids who run in it, whatever it is, probably care. That's enough. Good for them. And it's running, right? So nobody "cares" anyway. Does your uncle watch the Diamond League? Nope? Nobody cares.