Not crazy about this. Nike and OAC have better pro teams atm.
I don't think any women's team has brought home more medals, broken more records, and produced as many Olympians in recent years than New Balance. Coburn, Simpson, Sisson, McLaughlin, Purrier, Maclean, McGee
What I mean is that she is already on an Adidas sponsored team and she already has the Adidas logo on her clothes. So what more does Adidas get out of this while she's in college that Adidas isn't already getting?
Tuohy could walk in Adidas, pick anything she likes, and will pay nothing, instead they will pay her for coming.
There really is no difference between her and the pros as far as the deal. Adidas can pay athletes directly for representation; they could not before NIL. Just like pro's, it could be a deal for shoes or for a substantial amount of money.
Our pro sport is pretty much based on NIL like deals for post collegiate runners anyway. Now that they can get endorsed in college there is incentive for athletes to finish eligibility, and stay in a system that supports them and pays for race expenses, while also collecting pro endorsements. The drawback is race schedule is still going to be dictated by the coach and revolve around NCAAs (not a deal breaker for most Americans).
I think the only grey area is if an athlete signs an NIL deal with a direct competitor of the teams apparel sponsor. Not seen that yet (did I miss someone who has?). Athletes are signing with their school's sponsor.
When the NCAA figure out NIL deals for internationals I think NCAA might become the best track league in the world. Very few U20 qualifiers from foreign countries will forego NIL exposure in the American market and scholarships.
Yeah, NIL for future NFL players is just giving them money. Even before NIL, though, it existed but was under the table.
Zion Williamson’s parents were given a million dollar house near Duke. Read the book black market by Merl Code if you want to see more. It’s a little woke sometimes (“paying athletes is racist”) but well written
No one going to mention that all it took for the greatest high school female cross country/track athlete to get an NIL deal was to win the NCAA XC championship in an all time classic of a race?
She absolutely should be getting a sweet NIL deal but there's so many more college XC/ track athletes that also deserve compensation.
Good for her, if the NIL is going to be a thing, i'd love to see runners being able to take advantage of it, at least it's not just for football players. I don't know a lot about the NIL, but my brother ran professionally 10-15 years ago, and he was on a yearly salary, plus would get bonuses based on time goals, and being ranked in his event in the country, etc. My guess with the NIL, is that, they are not on an actual set salary, but rather they are paid for a certain amount of social media things, autograph signings, promoting the gear, etc. While the college kids get a good deal out of this, i'm guessing its no more than some of the ones who have become pretty famous YouTubers. Adidas and the shoe companies is probably the biggest winner in all of this (NIL) because it's cheap advertisement for them.
Tuohy getting a NIL deal doesn’t mean others ever will. Tuohy had a large fan base long before reaching the collegiate level and now has 2 individual championships.
This changes absolutely nothing as far as collegiate running is concerned.
It seems like there isn’t much difference between going pro and getting an NIL deal.
Yep, its like going pro while in college
NIL is a game changer only encourages the best to stay in school as long as possible. They get team atmosphere, great facilities and medical care for free, top coaching for free. Why would any possible pro want to leave school if they can get the NIL 💰
Wisconsin standout Running Back Braelon Allen has a deal with Iron Joc apparel - a much smaller competitor to school brand UA. I am curious how that works.