great way to market their new shoes and gear to the european market.
great way to market their new shoes and gear to the european market.
Germans love disco lights
They could have used a fraction of the budget for this to re-sign Ben True and Noah Droddy, two of their most popular (former) athletes, both of whom are running NYC (you know, the media capital of the world).
Saucony is a mess wrote:
They could have used a fraction of the budget for this to re-sign Ben True and Noah Droddy, two of their most popular (former) athletes, both of whom are running NYC (you know, the media capital of the world).
What makes you think they don't have enough in their budget to do both? Why is it a choice between those two expenses?
I'm not sure why people have such a problem with this event. Do they own stock in Wolverine Worldwide (Saucony's parent company which also owns Merrell, Sperry, Keds, Hush Puppies and other brands)? Saucony wants to be a global brand and Germany has more people than the entire western third of the US. What marketing strategy do you think would be more effective to expand their presence in the EU market?
Merrell, Sperry, Keds, Hush Puppies, Saucony.
Winning portfolio there.
Grayson Murphy has already been staying in Europe and competing in mountain races (and winning those!) for the last few weeks. So they didn't need to fly her out there for that race.
I think it may also be the case for several of the others if not all of those runners.
Jakob Ingebrigtsen has a 1989 Ferrari 348 GTB and he's just put in paperwork to upgrade it
Strava thinks the London Marathon times improved 12 minutes last year thanks to supershoes
Is there a rule against attaching a helium balloon to yourself while running a road race?
NAU women have no excuse - they should win it all at 2024 NCAA XC
Mark Coogan says that if you could only do 3 workouts as a 1500m runner you should do these
Move over Mark Coogan, Rojo and John Kellogg share their 3 favorite mile workouts
How rare is it to run a sub 5 minute mile AND bench press 225?