Do people not realize the number of Saucony staff, industry tech reps and retailers that were in the beer garden building relationships is the massive value to the event which goes beyond a number of YouTube views?
Do people not realize the number of Saucony staff, industry tech reps and retailers that were in the beer garden building relationships is the massive value to the event which goes beyond a number of YouTube views?
Med Man wrote:
The majority of these dudes are going to run 32s. There's your Saucony demographic right there.
Get a clue. The prime demographic for all shoe companies is the 30 min. 5k crowd.
triumph18 wrote:
Do people not realize the number of Saucony staff, industry tech reps and retailers that were in the beer garden building relationships is the massive value to the event which goes beyond a number of YouTube views?
Yeah, and Saucony does operate stores in Germany so they already have a distribution channel.
Backpacker wrote:
That was fun to watch. Thanks for posting.
Agreed. For a product rollout event, that was way more fun than most. And Chavez and Merber did their usual bang up job.
Backpacker wrote:
And it's not even in Austria.
It's Essen, one of the ugliest towns in Germany.
Not true. I've lived in Essen a few times and visited the city later, and it's turned into one of the nicer places in the Ruhrgebiet. Duisburg was a pit overall (but with potential), and there are plenty of other towns that rival Duisburg in ugliness (Bochum, Herne, etc.), but Essen had enough money in its economy to do a pretty good job of post-industrial re-invention.
Ho Hum wrote:
Med Man wrote:
The majority of these dudes are going to run 32s. There's your Saucony demographic right there.
Get a clue. The prime demographic for all shoe companies is the 30 min. 5k crowd.
This is so true. There's no money in selling shoes to 14 minute 5k guys
Why would Nike fly some random African dudes out to a race track in Italy, put them under the control of white west cost hipsters and let them slowly do what race cars do?
That seems to have worked out pretty well...
What a fun event! We complain we don’t have enough racing to watch, and then people complain when it is not ‘up to their standard’.
Appreciate the posting of the link. Looks like a very fun event!
It was pretty obv a Saucony "corporate event" so flying their people to it is not unusual at all.
Fun event, I enjoyed watching! Go Grayson!
Is there a shoe company willing to fly 1 Hobbyjogger to run events? I have advertisement space for rent.
High hopes wrote:
Ho Hum wrote:
Get a clue. The prime demographic for all shoe companies is the 30 min. 5k crowd.
This is so true. There's no money in selling shoes to 14 minute 5k guys
Slow people buy new shoes at most once per year. Decently fast people buy a few pairs per year as well as a pair of racing shoes at least every other year. Sure there aren't as many decently fast people, but it would take 4 or 5 30 minute 5k person to make the same amount as one 18 minute 5k guy.
Probably the person in charge of travel for the group wanted to visit Germany and used the race as an excuse. That's how it works sometimes.
Who buys more of them? wrote:
Slow people buy new shoes at most once per year. Decently fast people buy a few pairs per year as well as a pair of racing shoes at least every other year. Sure there aren't as many decently fast people, but it would take 4 or 5 30 minute 5k person to make the same amount as one 18 minute 5k guy.
Now look how many fast people there are. Ex: the BAA 5k, one of the more competitive large 5ks I know of. In 2019 there were 46 finishers sub-16, 135 sub-18:00, 368 under 20:00, and...8474 total finishers.
Maybe that race is a little wonky, but the trend in general holds. Fast people aren't totally negligible, but shoe companies can't build a business on them.
Saucony in Germany is actually pretty big. Besides that this was just a
This was just an exhibition to announce the pro plus shoe. Not only Saucony corporate members where there but also their big clients (big stores) from all over europe
I think is was a very nice event, heard about 40k prize money and a availability of only 6000 pair of endorphin pro plus
Who buys more of them? wrote:
Slow people buy new shoes at most once per year. Decently fast people buy a few pairs per year as well as a pair of racing shoes at least every other year. Sure there aren't as many decently fast people, but it would take 4 or 5 30 minute 5k person to make the same amount as one 18 minute 5k guy.
There are 100 30+ min people buying shoes for every sub 18min runner.
i'm seriously confused, what is the point of this? wrote:
Is anyone watching this? I just went to youtube and their algorithm recommended some random live Saucony event.
https://www.youtube.com/watch?v=rHTtAO-wvrwWhat the hell is that? From the best I can tell, they flew a bunch of B teamers to Austria to run a meaningless road race made to look like a disco? Why?
In terms of bad marketing spends, this has to rank up there.
LRC editor's note. The event was in Germany, not Austria. We have corrected the title but left the mistake stand above.
Shoe companies are not always focused on the fastest and the wins. Presence builds more interest than superstars. This crew, being fast but not too fast, will drive more interest than sending someone to dust everyone and run 30 flat. They gain no visual presence by sending someone that is way ahead of the field.
Lead Foil Hat XVI wrote:
Shoe companies are not always focused on the fastest and the wins. Presence builds more interest than superstars. This crew, being fast but not too fast, will drive more interest than sending someone to dust everyone and run 30 flat. They gain no visual presence by sending someone that is way ahead of the field.
Visual Presence? Your post implies that the average 45minute 10ker is watching the race. They are not.
The only people watching an event like this now it's a joke and that most of those athletesa re lucky to call themselves pro.
Great race from Otto Kingstedt. New World Deaf Record!