fisky wrote:
I followed a shoe ad and found an entire page touting that the shoes were made of recycled materials and made to biodegrade faster than normal running shoes.
Does anyone here really care whether their shoes are recycled or biodegradable?
It's not as ridiculous as that kerfuffle over plastic straws a couple of years ago, but it seems like virtue signaling to me. I want my shoes to prevent injuries, be comfortable, and make me as fast as possible. Being biodegradable wouldn't make my top 50 criteria for shoes.
The big problem is, it is very hard to put a number on the environmental cost of recycling a material (which can be higher than a non-recycled material) which ultimately is the most important thing.
Recycling isn't exactly a low carbon-footprint endeavor. Of course many brands that sell these types of shoes don't really care to investigate this or even know the numbers because they know they can get you on the emotional level (it uses recycled stuff, yay - look at what a good person I am!) vs the rational level (this is great but what might the actual cost be of this recycled material?).
Take a brand for example that claims to recycle ocean plastic and use it in their shoes. Sounds great and noble right? But think about what it takes to get that plastic, process it and integrate it. The boat that goes out and gets the plastic. The plant that processes it. The water they use to clean it - and only then does it enter the same processing chain as a "regular" material. When you also factor in that the end material is only 4-5% recycled content, in essence the shoe has combined and doubled the processing (recycled and regular) footprint of the material.
What you need to keep in mind is that you should care more where you shoe ends up rather than where it came from. In the case of our ocean plastic brand, what good is it to fish plastic out of the ocean, put it in a shoe and then when the sale is made dust off your hands and say "cool our job is done"? (this happens in the vast majority of products that are made irrespective of recycled material content or not). If that shoe ends up in a landfill then what has really happened here? A shoe company has made an extra $20 selling you the "recycled" dream but nothing more.
And don't forget this - just because a shoe came is made from recycled material doesn't mean it can be further recycled. Same way a clean yogurt pot can be recycled but not a dirty one - the moment that your shoe takes on and absorbs dirt and cr@p from the environment, beyond a superficial level (read: able to be wiped off) it simply can not be recycled. Any contaminant renders it impossible. Go take a look a shoe you have worn for an extended period of time and ask yourself if that can really be recycled again. So how can you help the environment? Buy less. Whatever you buy has come a cost and honestly, a "recycled content" shoe has probably come at a higher carbon-footprint cost to the environment.
Final thought - the "natural"/"grown" upper craze (mushroom leather etc) - don't be fooled. The energy cost of growing this stuff is astronomical (water, light etc). Furthermore understand what part of the material is actually grown because not all of it is. The top coating that is the perfect white (or any) color and keeps out water etc is the same polyurethane coating that garbage synthetic leathers have and the grown part simply replaces the non-woven part (the backside) that a regular material has.
Hate to burst your bubbles on your recycled/natural shoes but wouldn't you rather know the facts vs the shoe company narrative?