How many shoe companies sponsor running teams or individual runners? The list is pretty dizzying, at least for me. And, the list goes beyond the major, international brands. I live in Spain, and Kelme and Joma used to sponsor athletes (no idea about the money, but probably not much) but now only sponsor events. What about regional sports companies, like Le Coq Sportif? And China?? Do we know anything about that market?
In case of doubt, let’s set the guidelines for this thread: “sponsor” means anything from free shoes up to six figures a year.
This is for running shoe companies sponsoring runners, not Adidas sponsoring Real Madrid.
A partial list:
Nike
Puma
Hoka One One
Brooks
New Balance
Asics
Reebok
Saucony
Under Armour
On Running
Wild card: Lululemon will start selling running shoes next year, and (apparently) has started to sponsor Colleen Quigley…
Sponsor or don’t sponsor?
Altra??
Newton??
Mizuno??
Salomon??
Skechers??
APL??
Merrell??
Veja??
La Sportiva ??
There are many more brands, too many to list here. But a pretty good compilation is here:
https://www.runresearchjunkie.com/how-many-different-running-shoe-brands-are-there/
All contributions gratefully accepted!!