Went on to book a room at a Marriott. The website for the hotel sent me to a link for Reservations.com which I later found out is a company owned by Priceline.com. They disguised their site and took off anything "Priceline" and then once booked informed me of a no-cancellation policy and they added a $17.99 service fee. I'm now fighting with my American Express to refuse payment.
Everyone - beware. I got suckered so I'm hoping that others won't.
Priceline.com is a scam in my opinion.