Great topic! Great thread!
Now, that may sound silly. A post just above this comment on this being a non-issue. Hard to argue with really. Here's the deal though.....
I occasionally look at his stuff. Don't watch anywhere near 10% of what he posts, but I'll check out a shoe review. Now, I once thought I was maybe the only one who noticed this, but he's unwaveringly pro-Nike. There's no chance of any other brand being on his feet in an actual race on pavement. What I mean is: if he had to pay to do it, and wear a number, and pay for travel and such, and results will be posted by the organizers - an actual race - it's going to be Nike. This is simply fact.
OK, he wears something else for trails. True enough, but I've actually posted in his comments when he's reviewing whatever shoe and debates in front of the camera whether or not he'll race in it. I alway say, "For your next half or full marathon, you'll be in one of 2 things. The next version of the Vaporfly or Alphafly. There are 2 choices only if they keep 2 different lines going. No possibility that anything else will be on your feet."
Now, maybe I'm way off. He prefers the older Next to the newer Next. And there doesn't seem to be a new Alpha yet. Yeah, I'm way off! The debate he holds there in the Shoedio - "Will I race in this? Maybe...." is a nonsensical charade. He will not.
So, you can imagine what I thought when I saw this thread topic. I didn't know if I was one of the few who realized how ingrained his Swoosh loyalty is. So I click, thinking I'll have to spell it out like I have done in the Comment section......and what do you know, you all see it as clearly as I do! Post after post saying just what I always have!