It's the only track event that is front page worthy on a site like ESPN after a world championship or a world record. It's easy to try spend resources on growing other areas of the sport, but what would happen if track and field goes on in on making the 100m great again? All prize money allocated to the 100m. Incentives for athletes in other sports or celebrities to participate and be featured. Answer the questions to who is the fastest NFL player. Who is the fastest Kardashian? Who is the fastest famous youtuber? Who is the fastest member of congress? Who is the fastest bravo real housewife? Who is the fastest person in your town? Who is the fastest baseball player? Who is the fastest member of royalty? Who is the fastest doctor? These questions would all be answered. Market it so people WANT to be the fastest of something. Market FAST as mattering. 100m street races in major cities. 100m races during halftime at NFL games. 100m corporate races. 100m races as part of other cultural events. All cumulating in the the race to determine the world's fastest human.