high hopes wrote:
Hoare and Klecker appeared to be wearing Nike Dragonflys at NBGP. Great runs nevertheless, but how does ON-Running go for this? It just seems to be completely counter to good brand marketing. What’s the plan here? Let’s sponsor a team and have them wear our competitor’s spikes?
All it shows is that the very athletes they sponsor don’t believe in the product themselves. It’s absurd. Can you imagine BTC athletes racing in adidas spikes?
Hoka did the same thing early on with their athletes racing in Nikes.
ON has two spikes, the Cloudspike Shinka and the Cloudspike Tohka. Believe one is mid-D and one is LD but not sure which.
Although I'm not a fan of current ON shoes (I just think they're uncomfortable), I think where they make their money is not in innovation but in materials and looks. Which is why they're the fastest growing brand (not a shill): people love something that's in-between weird and cool and has a "gimmick" that they think offers some edge over their competitors. I do think they look great but that's not what I'm after when I'm looking at shoes.
I do think the upcoming Cyclon looks like a solid workout shoe and is also a very cool concept that takes the whole recycled material concept a step further. And it gets rid of the stupid Cloud "technology."