She had a poor contract which meant she had to work a second job in coffee shop. She paid them back by giving Saucony its only Olympic qualifier. Sounds like a fair return.
See, running is a short career, maybe 10 years if you're good and then what do you do? Seidel is smart to make as much as she can while she's at her best and most marketable. Saucony had a chance to match the offer but declined. If they're smart, they'll make an offer to Keira D'Amato who is rapidly becoming one of the biggest long distance stars in the US. Let's be honest, if they ran another trials in Feb/March this year then the smart money would pile on D'Amato to qualify along with Hall
D’Amato would be a good move for Saucony. More appeal to people who pick up running later in life which is a larger market segment and more likely to really spend money on it, be introduced to a brand by a sponsored athlete. I’m 30, make 6 figures, and since graduating college I probably buy 3-6 pairs of the same sneakers I’ve run in since high school and <10 running clothing items/accessories a year because I acquired so much gear in high school and college that I rarely need to replace anything.