Why are ON running clothes so expensive?

I don’t really understand or relate to the “status symbol” comments. I’m very sensitive to what I pay for something even if I can comfortably afford them. It’s just like how most runners will shell out the $250 for the super shoes coz you know what it gives you and you value it, and you can’t get it elsewhere, it for much less for sure.

I happened to find On’s apparel fantastic and discovered it myself, not through peer pressure. Their clothes are extremely well engineered. I’m happy to pay full price for them though I got most on at least a 20% discount, sometimes on top of their “Classic” or previous years’ models that are already nicely discounted.

If you are tall and super skinny, On would fit you great. Other brands fit like sh1t on me.

Other brands could copy their features and fit I suppose and mass market them at lower prices, but they don’t, so I give my money to On instead. Fit and thoughtfully engineered features is what I pay premium price for.

I love how runners talk about how good a “running shirt is” lol

Like come on bubba, wearing a 100% cotton tee is going to all you to do the same as any 80$ tech tee.

Y’all have been. Brainwashed by a free market making up new terms to convince you me shirt works opposed to another lol

edward cullen wrote:

I love how runners talk about how good a “running shirt is” lol

Like come on bubba, wearing a 100% cotton tee is going to all you to do the same as any 80$ tech tee.

Y’all have been. Brainwashed by a free market making up new terms to convince you me shirt works opposed to another lol

Are you saying it would be better if the government forced you to buy on T-shirts? Or that there is only one T-shirt allowed to be sold?

onn wrote:

Fit and thoughtfully engineered features is what I pay premium price for.

I should add that I don’t splurge on On’s tshirts coz all you need is half decent quality polyester material and a good fit and I’m able to find my fit at Brooks for cheaper. Same with running shorts: I get them from Brooks, not On, because I love Brooks’ fit and features. Brooks shorts are not cheap either at $55-$70, but the fit and pockets design alone are worth it.

At On, I most love their Weather Shirt, Weather Jacket, Weather Vest etc. and own multiple ones in different colors.

They've put a decent amount of thought into their fabric blends and cuts. They are targeting a higher return and charge a premium for their product a la Lululemon. Not everyone tries to deliver the lowest price, rather a target margin. They also have a very interesting business model:

They don't charge the store for their product until the individual item sells. Rather than buy and pay for bulk/wholesale from let's say Nike and then keep 100% of the sale, a store will stock ON products and then when the product sells, they send a percentage to on. This saves MASSIVE overhead and risk for the store but is less efficient and therefore the end user ends up paying more.

The prices for sports equipment are very high, especially if we talk about children's clothing. My son has been playing sports for several years, and during this time, I spent a lot of money on his suits and sports equipment for training. He's a fan of the Rainbow YouTuber, and I decided to buy him some T-shirts at the Ramboo Merch Store. These T-shirts were useful to him for running and cardio. Inexpensive and high-quality T-shirts that are suitable for both sports and daily walks. He grows up, and eventually, T-shirts become too small for him, so I don't see the point in buying expensive clothes.

In all of this, you only managed to say: you like the fit for your body type? It's flattering?

It is an expensive brand, but it is super cool. The fabric are very high quality and design is cool. You guys would probably be happy to buy an expensive car over a cheap one, but complain about clothes... And to the ones that say you have nike t shirts "for years and years", maybe you can't smell it yourself, but at some point washing it is not enough to get rid of that smell!!! Please for the sake of your co-runners throw it out.

On is cool!

I got the Cloud Flyer and I love it. I've been wearing Pegasus and Brooks Adrenaline. I like the On better. I'm going to try a couple other models.

Shoes and apparel from ON aren't made for runners. They're made for people hitting Happy Hour.

This ^

The shoes are average at best, and the gear so-so. (Craft is a thousand times better.)

But go anywhere 'exclusive,' and it's pretty much all you see. Marketing, man.