You might start by watching Kmele Foster. He refuses to identify as black (or Black). He's not claiming to be white. He's just refusing to play the game.
The term for this new activist consciousness is "race abolitionism." Pass it along.
That's all very well but suppose someone used the N-word towards him; would he brush it off and say he's not black? Without blacks identifying as black, racial abuse would just be described as standard abuse. We'd still have racism but we wouldn't be able to call it racism.