Loving this quote:
“At the time, [On] didn’t have a spike out, didn’t have a carbon shoe,” Klecker says. “And I was on a video call with the owner and founder, Olivier, and he basically reassured me that they’re gonna develop spikes based off our input and carbon shoes. By building this group, yes, they want to have top track athletes, but they want to use us to develop the best product they can.”
Oh damn, they are going to just "make carbon shoes"! Nike spent 5 years developing /perfecting the vaporflys (and locking down the IP) then a 3 tier marketing company that also sells shoes is going to "tech bro/bro science" their way to this, by way of a video call. It just seems so 1/2 baked .
Please go see their "race shoe" section.
https://www.on-running.com/en-us/explore/mens/shoes/race