35yo, have been running for maybe 12 years? Did lots of low-volume low-intensity interval training and stagnated to about 37 minutes for the 10k, and 2:59 for the marathon (PB set in 2015). In summer 2018, I started Pfitzinger's Advanced Marathoning, following the lowest mileage schedule, running a spring marathon in 2019 off of that. The preparation wasn't perfect, the day was the first hot day of the year, and my (then) 1yo daughter kept me awake for most of the two nights before the marathon. Even though I felt very fit, I ran something like 3:15 or so.
Decided to up the mileage towards Berlin (Sep 19) and ran 2:48 (also to my surprise, I just hoped to run under three hours). The higher mileage (I ran about 100-110k per week on average, a single peak week with 150k) and the marathon-paced sections in the long runs have really helped me. During the preparation I ran a 37 minute 10k and a 1:22 half marathon (neither really indicated 2:48). I ran my 2:48 on the zoom fly flyknits, not on vaporflys.
After a few months of "easy" running I built up again, and decided to use the highest mileage plan from pfitzinger to prepare for a spring marathon (but covid happened). During a time trial I ran 34 minutes for the 10k (three minutes off of my PB!). Last weekend I ran 1:16 for a half marathon time trial without specific preparation, in very windy conditions (you never know, but I do believe I would've run 1:14 or just below that in perfect conditions).
I am starting a new 18-week training cycle for a fall marathon (or worst case, a time trial). What should I shoot for? 2:35? 2:30? What would be some key indicators for a 2:30 marathon? (1:12 half, 32:30 10k?). I do expect that I'll get at least a minute or two "for free" by running on the Next%'s, I also wore those for my 10k and HM time trials.