This happened with flotrack when they went to a subscription model.
There has been transitional woes in the Information Age.
At first, 1996 to 2004 people were driven to bring content to the web. We see a great example in distance running. People were motivated to make all this possible. But then that awesomeness became a consumer expectation and/or basic requirement. In 2005 to 2010 the web industry grew. From 2010 to 2014 the web became the mobile device web. These features all in one on today's web demand high aptitude skillsets, human labor and time. Standard production scale economics and also the endeavor commands a form of rent a la the hosting providers (i.e. Amazon, Microsoft, DigitalOcean, Linode) which keeps going up...
Simple apps like letsrun probably cost $240 per month. Things like Strava, Spotify or Soundcloud in the tens even hundreds of thousands of dollars per month.
The lay person doesnt want to understand this at all. The lay person is used to "free" from the early internet and may use large corporate production "free" as a compelling argument in their mind for small micro niche business production to be "free". Here there is a disconnect for the lay person when it comes to understanding why one may cost money and the other not and why one company may be more efficient at producing a similar service.
But the lay person as a consumer has every right to be a guardian of money especially in distance running. They pay for their cell phone , the pay the internet service provider and now they are expected to pay you just to read the websites that were once free?.
You should get the point now if you have read this far. If not this website is a great example:
1997-2014: Brojos made money through Google Adsense
2014-2015: Lay people protest unfairness and call out "evil monopoly" Google. Google slapped with US and EU antitrust lawsuits for murky corners of search, shopping and advertisement ecosystem. Required change.
2014-2016: Google restructures Alphabet. Puts out "hot fires" in previous divisions and tightens faucet on ad payouts to web publishers.
2016-2020: Brojos dont earn as much money, users upset with Ads because there used to be less ads. Users would never pay for this website because it used to be free!
In retrospect, Google was a major backbone to the online industry and were benevolent to pay publishers (websites) money to help support the web. But then we, as a set of first world countries, barked up their tree and they said, "Fine, bite the hand the feeds and figure out how to eat yourself."
1997-2014
User => Letsrun => Google Adsense == $$$
2014-2020
User => Letsrun XX Google == Not a number
User to Letsrun: We hate ads! Long live ad blocker! We will never pay! It should be free.
The parable here is that most of you lay people here are just too stupid to understand and form valid opinions on what is fair. Most of you got a free ride on the good nature of human exploration and endeavor but then when it comes time for you to pay your "tax" to keep it going you throw your arms up and try to dump it in the Boston Harbor!
Webmasters everywhere wedged between the Google Adsense Fallout of 2014 and Users Refusing to Pay.