All that sounds great, it really does. But there is a reality to be faced that many coaching staffs do not have the time, resources, or skillsets to do all of the things mentioned. It seems like every year I'm in the profession coaches are expected to do more and more with less and less. It's already silly that we are the only sport where it's expected that you coach both genders. If our men's soccer coach had to work with the women's soccer team for even one week those girls would just riot.
"Put on more events to draw attention to your program!" Many facilties and event management staff do nothing to aid track coaches. At my last school the one home meet we put on, everything was done by the coaches, there wasn't a single athletic department or university employee to aid us.
"Market yourself!" Yep, got a facebook page, twitter, and team instagram. Let me figure out how to make a newsletter. Let's open up the adobe suite and teach myself how to edit videos. We'll just ignore the section of our department that's supposed to be doing this.
"Community Engagement!" Much harder than it sounds. At best you link up with one or two groups that share interest or could use your help. The local race director won't be dropping a six figure check to save your program if the ax falls. The Habitat for Humanity organization you volunteer with makes a nice social media post but won't stop the AD from taking your scholarship money.
I have so many colleagues that are kill themselves chasing "being indispensable" for YEARS with nothing tangible to show for it. Honestly, the best strategy I've seen is to network your butt off, learn to recognize when you've got a job at a stable university, and STAY THERE. If the AD is good, tuition is reasonable, you're 70% funded or higher, and you like the staff, that's the promised land. When these programs get cut it's easy to put ideas out there about what could have been done differently to save the program when the reality is coaches aren't doing anything to kill their program to begin with.