Re-read the post. It was about unrealistic expectations being everywhere. It happens in running.
People make excuses in running. Listen to people talking after, or even, before races.
London accepts 45000 people who think they can run a marathon. Usually well less than 35000 finish. What do you think happens to the 10,000? They thought when they entered they'd be able to run a marathon. They didn't - they were wrong. Even illness and injury that cause some of the DNSs of DNFs are usually due to unrealistic training.
Or look at people's splits in a marathon. So many people head off at a pace it's obvious to most of us that they won't sustain.
It's not just novices. Look at track open meeting or BMC entry lists. Target times people put down are often works of fiction or delusion.
But you really think everyone in running is realistic about their abilities?
You're interested in what he's doing.
You're posting on it.
And you're still completely missing the point of what he is doing.
He's making a documentary he thinks joe public will relate to.
He's asking for money on the back of that. He's not asking for money on the basis of being more talented or more hard working than Lobb, Riley, Brown et al.
If this documentary gets off the ground it will create attention around who is going for places in Beijing that otherwise will never exist. That increases the potential earning power of everyone else too.
If athletics wants a documentary just on top runners it's up to someone else (UKA, Sport England, Fast Track, or you if you feel so strongly) to make the case for that to the TV companies. Something tells me no-one is going to do that though. But it's not this guy's responsibilty to make up for how badly our sport is marketed. You can't stop him pitching his idea.