Cross Fit is nothing more than a scam aimed at guys who spend a lot of time in the gym trying to look good. People who fall for it are in every gym across America, concerned only with looking "athletic" while not actually taking part in any athletic endeavor. All Cross Fit has to do is cater to the voice these guys hear when they look at themselves in the mirror, saying "you look really good, bro. I can tell you're a great athlete. Join our organization, it's for athletic dudes like you." It takes people's narcissistic obsession with their body image and passes off what they do as a "sport", and they are more than willing to eat it up.
In reality, Cross Fit offers nothing new in terms of fitness and their guys aren't particularly good at anything.
And for all you self-deprecating runners that seem to think that Cross Fit guys get all the chicks; When you are enmeshed in a culture whose primary goal is good body imagine as opposed to performance, you aren't going to be pulling high quality women. X-fit guys can have all the bimbos they want, I'll take the ones who value real over fake.