Nike had the "right of first refusal" and claim they matched the NB offer. Berian's lawyer says, "We have a different view on that, and this matter will play itself it out in the courts.''
*MB: Boris Berian forced to scratch out of the rest of my races, maybe even the trials
Even though adidas is the official shoe sponsor, New Balance buys up advertising just about everywhere the runners will be, but are just careful to never say the words "Boston Marathon".
Is it bad for Asics that we didn't even know they were an NYC sponsor?
Bromell: "In a moment like this, it’s a 50-50 chance if you decide to go back to school. You could get injured and your value would drop. We felt like the opportunity was in our face. It’s a great contract. Great company in New Balance and great opportunity going into the Olympic year.”
With the BAA and New Balance both forming elite teams and with athletes like Morgan Uceny and Abbey D'Agostino and coaches like Terrence Mahon and Mark Coogan, Boston is looking a lot more like the day of Bill Rodgers and Joan Benoit Samuelson.