Adidas and Samsung are two and three.
Ingle's sources say that the IAAF's technological committee is going to clear the Nike Next% and even go so far to say any shoe should be legal as long as it gives no "motor assistance."
They ads with Mo Farah were using LDNR as an abbreviation for London which is a problem as its a trademarked sunglass brand. Ironically, the guy who owns the trademark used to work at Nike and launched their sunglass line.
Brooks brand manager Steve DeKoker: “You need people to authenticate your brand. By that, I mean you need the best people in the world validating that your product is legitimate and that your products can perform at the highest level. Whether people are aware of that or not, I think it factors into their purchase decision."
In a short Q&A, director Martin Desmond Roe talks about the National Geographic/Nike documentary which gives a behind the scenes look at the Breaking2 training and science. It premiers on September 20th. Roe says he saw Eliud Kipchoge do a 40K training run where if he added on the last 2K he would have ran a 2:08 marathon.
Roe: "I really wanted to see this as an opportunity to tell these guys’ stories from their point of view without using too many voiceovers or too many experts. I think that a lot of times with these elite distance runners, their English isn’t necessarily amazing, and so they’ll go up and clock in some astronomically amazing time in the marathon and they’ll have the interview afterward, which is usually a little awkward, especially after Berlin when you have someone speaking in German to someone speaking Kalenjin. So I really hope this can be an opportunity to let these guys talk for themselves and tell their own stories."
"I watched him do a 40K as his training run, and if he had done the extra 2K he would have clocked in at a 2:08 marathon, and this is at altitude as part of his training."
Kipchoge: “The world is now 25 seconds away. It was very difficult for me to take off all of those minutes, so it’ll be easy for them to take off 25 seconds.”
"In short, Nike took everything electrifying about major urban marathons — the daring (and at times foolish) pacing, the fierce competition, the vocal crowds, and the beautiful and often challenging courses — and exchanged it for 17 rigidly paced laps on an eerily quiet Formula One track."
"This footage of the athletes’ preparation—interspersed throughout the stream of the marathon itself — recalled the gloriously overwrought training montage of Rocky IV. In this case, though, Nike seemed to be asking its viewers not to identify with Rocky Balboa as he runs through frozen Siberian streams and hauls his brother-in-law Paulie through the snow in a dogsled, but instead with Ivan Drago, who trains joylessly on machines provided by Soviet apparatchiks."
From the special shoe development which started in 2014 all the way through Eliud Kipchoge's near miss, Caesar tells the inside story behind the Breaking2 project. A great read with lots of interesting insights like the fact that Kipchoge couldn't sleep the night before the attempt he was so nervous and that the shoe designers joked that it would be "great" if their shoes were banned -"Just by opening an orange box you have an advantage? That’s the holy grail.”
We hope they make one in the US.
*MB: Nike has created the ‘world’s first full-size LED running track’ (cool pic) -
Tucker estimates that the the pace car with the large clock as a windshield reduced drag saving Kipchoge 1:30 to 2:00 over the marathon distance. Overall, Tucker estimates "Kipchoge is probably good for a 2:02:15 to 2:02:30."
*Good Read #2: A Much Longer In-Depth Post-Race Analysis By Tucker Tucker says, "If the sub-2 hour marathon is the Mount Everest of human endurance performance in 2017, the Eliud Kipchoge has reached the ledge just beneath its summit."
The lineup of 18-pacers includes Bernard Lagat, Chris Derrick, Andrew Bumbalough, Sam Chelanga and Collis Birmingham.