USATF and Nike Sign Sponsorship Deal Through 2040
by: USATF Communications
April 16, 2014
INDIANAPOLIS – USA Track & Field (USATF) and NIKE, Inc. on Wednesday announced an expansion of their partnership that will significantly increase support of USATF programs, athletes and competitive groups.
The new partnership marks an ongoing commitment from NIKE to the sport in a sponsorship that extends from 2017 through 2040. The long-term partnership significantly increases the overall support for Track & Field for athletes throughout the United States.
“This new deal is a game-changer for the sport and what USATF will be able to offer all of our constituents,” said USATF CEO Max Siegel. “In working together with NIKE, we placed an emphasis on growth as well as scope, so we can broaden the level and breadth of support for all USATF programs. NIKE’s support for USA Track & Field and the sport as a whole is unmatched, and we look forward to this new era of collaboration.”
“NIKE was founded as a running company, and our passion for Track and Field is at the core of our DNA,” said Mark Parker, CEO and President of NIKE Inc. “We have been a longstanding partner of USATF since 1991 and are extremely proud to extend our partnership and commitment to the sport.”
As USATF National Team Sponsor and the world’s leading creator of authentic athletic footwear, apparel, equipment and accessories, NIKE has supported and designed uniforms for the last six Olympic Games. Under the new agreement with USATF, NIKE maintains its status as exclusive sponsor and supplier of products to the World’s #1 Track and Field Team while being USATF’s official sponsor in the footwear, apparel and retail categories, and exclusive athletic footwear and apparel licensee within the running and route tracking/management app and social network category.
New deal, new support
The new partnership will enable USATF to fully support Paralympic and masters track & field teams through official outfitting of current Team USA gear.
NIKE will continue to sponsor USA Track & Field’s Indoor and Outdoor Track & Field Championships and will outfit all USATF teams in international competitions, including the Olympic Games, World Championships, Pan American Games and World Junior Championships, among other meets.
About USA Track & Field
USA Track & Field (USATF) is the National Governing Body for track and field, long-distance running and race walking in the United States. USATF encompasses the world’s oldest organized sports, some of the most-watched events of Olympic broadcasts, the country’s #1 high school and junior high school participatory sport and more than 30 million adult runners in the United States. For more information on USATF, visitwww.usatf.org
About NIKE, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly-owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. For more information, NIKE’s earnings releases and other financial information are available on the Internet at http://investors.nikeinc.com and individuals can follow @Nike.