April 23, 2013
Boston-based performance running brand encourages runners to show their support for victims with specially created shoelace medallion; Saucony to donate 100 percent of sales to The One Fund Boston
LEXINGTON, MA − In an effort to inspire runners to honor and support the people most affected by the tragic events that occurred in Boston on April 15, Saucony has created the #BostonStrong Lace Medallion to be offered as a fundraiser for The One Fund Boston. The two-sided medallion features the viral hashtag and unity motto #BostonStrong on one side and a custom-designed, laced-up heart icon on the other.
Runners can obtain the #BostonStrong Lace Medallion for five dollars per pair. For every pair of medallions purchased, Saucony will donate 100% of sales to The One Fund Boston, established by Massachusetts Governor Deval Patrick and Boston Mayor Thomas M. Menino to help the victims of the Boston Marathon bombings.
Consumers can pre-order the #BostonStrong Lace Medallions at saucony.com beginning Wednesday, April 24th. Medallions will be available to ship within three to four weeks.
Consumers are also encouraged to go to onefundboston.org to make a direct donation.